Investment Highlights – Why goeasy?

Prominent Player in an Underserved Niche Market

  • Canada’s largest merchandise leasing company with over 185 locations and +70% market share
  • Entry into consumer lending has positioned easyfinancial as a prominent player in the underserved segment of the market between large financial institutions and payday lenders
  • Well-positioned to capitalize on attractive industry fundamentals
  • Ability to achieve efficiencies in both segments by leveraging core competencies in customer relationship management, risk management and collections

Diversified Sources of Revenue and Funding

  • Well-balanced approach to growing lending operations, which target a high yield and underserved niche in the market, while maintaining focus on the stable leasing operations
  • Revenue is well-diversified between leasing and lending
  • Strong growth in same store sales and operating margins generates earnings that support a strong equity base
  • Originations are funded through diverse financing sources

Strong Culture of Risk Management

  • Robust risk management framework and centralization of all lending decisions
  • Rigorous underwriting standards have resulted in stable charge offs of approximately 14-16% of average receivable balance outstanding
  • Strong focus on monitoring delinquencies and on collections processes

Experienced and Committed Leadership

  • Highly experienced senior management team has an average of 25 years of experience
  • Supported by a Board of Directors with extensive capital markets and industry experience

History of Strong Financial Performance

  • 11 consecutive years of dividends, recently increased by 25%
  • 14 consecutive years of revenue growth, 5 consecutive years of net income growth
  • 14 consecutive years of positive net income